Selling the Vision and Early Customer Buy-In; Lucas Hakewill

In this episode of the Fail Wisdom Podcast, host Paul King interviews Lucas Hakewill, an experienced startup founder and operator.

They discuss various topics including the importance of craft in building a product, the need for quick iteration and customer development, and the keys to startup success.

Lucas shares insights from his own career and highlights the story of Forage, a successful startup that went through the 10x Accelerator program.

The conversation provides valuable lessons for early-stage startup founders including insights on building conviction from early customers, the importance of customer commitment, and the benefits of starting with a simpler product.

He also discusses the collaboration and friendly rivalry between universities in the startup ecosystem. The conversation concludes with a discussion on stress management techniques for entrepreneurs and the importance of finding activities that bring back energy. Lucas also reflects on his own journey and the need for both depth and breadth of expertise.

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Website: http://www.failwisdom.com

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Disclaimers: The views and opinions expressed in this podcast are those of the hosts and guests and do not necessarily reflect the official policy or position of the podcast owner or sponsor. Any content provided is for informational purposes only and should not be interpreted as professional advice. Always consult with a qualified professional for specific advice tailored to your situation.

Chapters

  • 01:30 – Introduction and Background
  • 05:18 – The Importance of Craft in Building a Product
  • 09:41 – Quick Iteration and Making Changes to the Product
  • 16:24 – Customer Development: Understanding the Needs of Your Market
  • 23:43 – The Story of Forage: Quick Product Development and Customer Discovery
  • 27:03 – Conclusion and Key Takeaways
  • 29:57 – Starting with a Simpler Product
  • 33:53 – Collaboration and Rivalry Between Universities
  • 44:02 – Effective Stress Management Techniques for Entrepreneurs
  • 49:13 – Striving for Depth and Breadth of Expertise ​

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