Jess Hodge, founder of Resourceful Living, provides valuable insights for those passionate about sustainability and entrepreneurship. In this episode, Jess discusses how witnessing the massive plastic waste problem in Southeast Asia inspired her mission to create a sustainable business in Australia. Learn practical strategies for promoting sustainability through product stewardship and eco-friendly design that can make a real impact.
Jess dives deep into the challenges of starting and scaling a business, highlighting the importance of thorough market research, identifying the right target audience, and the critical role of marketing in engaging customers with sustainable practices. For aspiring entrepreneurs, Jess shares her experience with bootstrapping, overcoming obstacles, and navigating the recycling process, including proper cleaning and sorting.
This episode is packed with actionable insights on how to build a sustainable business, emphasising the importance of resilience and self-belief as key ingredients for success in the world of social entrepreneurship.
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The views and opinions expressed in this podcast are those of the hosts and guests and do not necessarily reflect the official policy or position of the podcast owner or sponsor. Any content provided is for informational purposes only and should not be interpreted as professional advice. Always consult with a qualified professional for specific advice tailored to your situation.
Chapters
00:00 – Introduction and Tongue Twisters
03:18 – Jess Hodge's Background and Inspiration
07:23 – Alternatives to Plastic and Designing Sustainable Products
08:51 – The History and Impact of Plastics
09:30 – The Limitations of Recycling
10:49 – The Recycling Process: Cleaning and Sorting
11:50 – Starting a Business and Overcoming Challenges
15:03 – Market Research and Finding the Right Customers
17:11 – Lessons Learned from Failures and Setbacks
24:28 – Addressing Misconceptions about Recycling
26:23 – Balancing Business and Family Life
28:16 – Resilience and Belief in Oneself as an Entrepreneur
29:01 – The Emotional Rollercoaster of Being a Founder
29:46 – Innovations in Plastic Recycling: Overcoming Limitations
37:31 – The Role of Responsible Corporates in Driving Change
43:07 – The Importance of Market Research and Talking to the Target Market
47:17 – Maintaining Work-Life Balance and Well-Being as an Entrepreneur
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